Hey, is it just me, or do so many logos these days look alike,

look plain boring, and just aren’t that memorable?

I’m Irada. Nice to meet you. I’ve been on a quest to answer this question. In pursuing my mission, I’ve come to discover that I can produce much better logos if I put them through a detailed process. (This process is similar to the ones used by hundreds of professional design firms around the world.) For your logo to act as an effective visual identifier, it must do three things well:

  1. It must be easy to recall.
  2. It must elicit the right emotions.
  3. It must communicate your message clearly.

Each component can be broken down further. (Feel free to ask me for details about my process.) So if you want to know how your logo measures up to these factors, or you want to check if a process-oriented logo designer is right for your business, let’s talk.

Schedule a chat

No, this is really about me

I’m in my final year at Stamford University in Bangkok, Thailand–but don’t let that foola you. When I’m not designing, you can find me sitting in a shared workspace, head buried in a business or marketing book. (I’m finally reading “The Lean Startup”!). I’m currently prepping for my internship at an agency. And for the past year, I’ve been working closely with an amazing copywriter

Irada Pankor